Gentle Ends
Personal Project
For my branding and visual identity course, I created Gentle Ends, a shampoo brand centered on clean ingredients and simple design. I developed the entire visual identity from scratch, including the logo, color palette, and typography. Beyond just the look, I designed sustainable packaging mockups to show how the brand would actually live on a shelf. The project was a great way to practice balancing a specific brand story with a clean, modern aesthetic.
