For my graphic design course, I developed Gentle Ends, a fictional beauty brand.

This project was a deep dive into comprehensive branding, requiring me to build a cohesive visual identity from scratch. I designed a custom logo, color palette, and rendered a box packaging. Using Adobe Illustrator for vector work and Adobe Dimensions for the final promotional renders.

This experience significantly sharpened my ability to think three-dimensionally about packaging while maintaining brand consistency across different mediums. It taught me how a brand’s personality is reflected in every physical touchpoint. Creating Gentle Ends allowed me to bridge the gap between conceptual design and market-ready assets, solidifying my confidence as a versatile designer.