Lightbulb Packaging

For a class project, I developed a brand identity called VitaGrow, a startup specializing in grow lights for indoor gardeners. My goal was to move away from the "industrial" look of traditional grow lamps and instead position the product as a sleek, must-have home accessory. I focused on creating a brand voice that felt both expert and approachable, helping hobbyists understand the science of plant growth without the technical overwhelm.